Luxury Watchmaking Meets UI: Breguet Puzzle Experience

Breguet is a Swatch-owned brand of luxury watches founded by Abraham-Louis Breguet. The brand is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies, such as Turbillon. It also produced the first wristwatch in 1810. Breguet wanted to create a puzzle where visitors were challenged to assemble a Tourbillon by getting the order of the 6 components right.

SERVICES PROVIDED

Concept Development

UI Design

Graphic Design

Campaign Development

SCALE

Switzerland

CLIENT

Breguet

AGENT

Dot

Concept Development

I designed and developed an interactive puzzle game for Breguet, showcased on iPads during a brand activation event. The game challenged users to assemble a Tourbillon in the correct sequence as quickly as possible, with real-time performance tracking to introduce a competitive element.To support Breguet’s marketing goals, I integrated a user flow that collected lead information before gameplay.

Participants could opt into a competition, sign up for the newsletter, and register for Breguet event—all through a streamlined, intuitive UI. My responsibilities included UX strategy, interaction design, visual design, and front-end development. Post-launch, I analyzed user engagement data to identify friction points, improve usability, and optimize conversion rates.The result was a seamless, brand-aligned experience that combined gamification with lead generation—effectively connecting users with Breguet’s legacy through interactive storytelling.