My primary responsibility was to drive the continuous expansion of the Dot platform’s functionality. This included the development of core features such as the Advanced Editor for interactive experience creation, Quick Editor, Analytics Dashboard, and Configuration Mode for complex workflows.I led an iterative implementation process in close collaboration with the development team and key stakeholders. After the launch of each new feature, I established hypotheses, monitored user interaction, and evaluated UX performance using integrated analytics tools to ensure effectiveness and guide subsequent improvements.

The Advanced Editor empowers users to create fully customized interactive experiences from scratch or tailor existing templates to suit their objectives. It supports a wide array of capabilities, including visual styling, animations, enhanced template functionality, and integrations such as analytics, formula-based logic, data storage, or custom JavaScript.
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New features and UI enhancements were developed based on evolving template concepts that required streamlined, user-friendly implementations. Each initiative was guided by clearly defined success metrics and validated through data from the platform’s analytics dashboard. The UX process was iterative and evidence-based, ensuring each improvement was grounded in real user behavior and measurable outcomes.

Whether customers need lightning-fast results, they can directly enter the chosen template and adjust it to their brand. There is full control over interactive experience management, such as prize management and CSV files with products and prices. The “step by step” editor allows customers to adjust and publish their experience within minutes.